Disney isn't here just to license out the Star Wars name and make some extra cash, Disney is here to grow its investment by protecting the Star Wars brand by keeping it consistent across all media. Which EA took with only hours to spare.ĭisney is a company with both a reputation for family-friendly fun and hegemonic control over its various intellectual properties. It was a bad look, and it would seem Iger demanded action before launch. Bob Iger had likely seen the headlines about Star Wars Battlefront 2, including those from investor-sensitive publications like this one, as well as big, mainstream outlets like CNN. According to VentureBeat, EA CEO Andrew Wilson took a call from Disney CEO Bob Iger yesterday afternoon, and I don't think that they discussed the weather.
0 Comments
Leave a Reply. |